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Affinity Gaming® ("Affinity Gaming")

( Effective as of September 23, 2011. )


This Privacy Policy applies to all websites (including, but not limited to, those listed below) owned or operated by Affinity Gaming (collectively, "Affinity Gaming Websites"). Affinity Gaming Websites may provide links to other third-party websites and services that are outside of the control of Affinity Gaming and are, therefore, not covered by this Privacy Policy. Please be aware that Affinity Gaming is not responsible for the privacy practices of such other websites. We encourage you to review the privacy statements posted on these (and all) websites you visit. In addition, this Privacy Policy does not apply to information collected by Affinity Gaming by means other than through Affinity Gaming Websites. Please note that usage of an Affinity Gaming Website constitutes acceptance of this Privacy Policy.

Certain transactions and services offered while visiting Affinity Gaming Websites may be processed or provided by strategic providers under contract with Affinity Gaming, even though it appears that you may not have left the Affinity Gaming Websites. The strategic providers that process transactions or provide other services to Affinity Gaming include, but are not limited to:
(1) SynXis, iHotelier, MyFidelio, ResNet (hotel reservations);
(2) Ticketmaster (show and event tickets);
(3) Thomson Financial (communications for investors); and
(4) mobile providers (all such strategic providers including the strategic providers identified above are collectively, "Strategic Providers").

This Privacy Policy does not apply to information collected by Strategic Providers other than through your use of the Affinity Gaming Websites, except that Affinity Gaming will treat information it receives about you from Strategic Providers under the terms of this Privacy Policy. Affinity Gaming does not have any control over how Strategic Providers use information they collect about you. To determine the privacy policy applicable to information collected by these Strategic Providers, please consult the websites of the Strategic Providers. Affinity Gaming expressly disclaims all liability and responsibility for how Strategic Providers use information that is collected about you.


General Information: When you use the Internet, your web browser or client software may transmit certain information to the servers that host the websites you visit. The information may include the unique number assigned to your server or Internet connection, the capabilities and features of your computer, your geographic location, and your movement within and interaction with the website, including what pages you look at and what information you download. When you visit Affinity Gaming Websites, Affinity Gaming servers collect such information ("General Information"). Among other uses, Affinity Gaming uses this General Information to generate aggregate statistics about visitors to Affinity Gaming Websites.

Personally Identifiable Information: Affinity Gaming only collects personally identifiable information that you voluntarily provide to us or voluntarily provide to Strategic Providers who share that information with us. "Personal Information" is information through which you can be identified. The Personal Information that Affinity Gaming collects through Affinity Gaming Websites or obtains from its Strategic Providers depends on the nature of your online activity, such as whether you make reservations, play games, plan a meeting, purchase show tickets or merchandise, or register online to receive promotional information. Personal Information that Affinity Gaming may collect from you directly or indirectly through Strategic Providers includes your name, address, email address, telephone number(s), fax number, date of birth, gender, credit card information, purchase and reservation information, gaming activity, and other information that you voluntarily provide. The Personal Information is collected by email, through online forms, and through your activities on Affinity Gaming Websites.

Cookies: Affinity Gaming Websites use cookie technology. A cookie is a small file that contains information sent by a website that is saved on your hard disk by your computer's browser. Cookies store information that a website may need to personalize your experience and to gather website statistical data, such as which pages you visit, what material you download, your Internet provider's domain name and country, and the addresses of websites you visited immediately before, and after, visiting a particular website.

Affinity Gaming Websites use cookies to collect and store your preferences for viewing the Affinity Gaming Websites, such as whether you disable Flash so that you will not have to do so on follow-up visits. In addition, Affinity Gaming Websites use cookies to provide a unique identifier to your computer so that we can generate statistics regarding usage of Affinity Gaming Websites, such as the percentage of repeat visitors and other general statistics. The unique identifiers may be matched with Personal Information. In addition, when you book a reservation online to stay at a Affinity Gaming property, the reservation or confirmation number may be stored in a cookie on your computer. Cookies used by Affinity Gaming Websites do not store any Personal Information about you.

To browse the Internet and Affinity Gaming Websites without cookies, you can configure your browser to reject all cookies or to notify you when each cookie is offered so that you can accept or reject each cookie. You may not be able to conduct some transactions or to use some services on Affinity Gaming Websites if you disable your browser from accepting cookies.


Affinity Gaming may use the information (including, but not limited to, General Information and Personal Information) collected by us or Strategic Providers: (1) for marketing purposes, including, but not limited to, administering loyalty programs, notifying you of special promotions, offers and events and sharing such information with our Strategic Providers so that they may do the same; (2) for processing and fulfilling reservations and making a record of reservations; (3) for processing and fulfilling purchases and making a record of purchases; (4) for enabling us to contact you for confirmation or customer service after reservations and purchases are made or after you sign up for or participate in certain activities; (5) for responding to inquiries, complaints and other communications; (6) for cross-referencing with other Personal Information that we have acquired about you or may acquire about you through other sources; (7) for profiling or using for demographic purposes; (8) for tracking reservations and corresponding hotel stays generated through the Affinity Gaming Website; and (9) for confirming your identity when you confirm reservations or have questions about your Players Club account.


Except as otherwise provided in this Privacy Policy, Affinity Gaming will not sell, trade, or disclose to third parties who are not Strategic Providers any Personal Information obtained through Affinity Gaming Websites or from Strategic Providers, without your consent. Affinity Gaming may disclose Personal Information: (1) to comply with a court order, subpoena, search warrant or other legal process; (2) to comply with legal, regulatory or administrative requirements of any governmental authorities; (3) to protect and defend Affinity Gaming, its subsidiaries, affiliates, and parent companies and all of its and their officers, directors, employees, attorneys, agents, contractors, and partners, in connection with any legal action, claim or dispute; (4) to enforce the terms of use of Affinity Gaming Websites; (5) to prevent imminent harm; ( 6) to share with businesses that Affinity Gaming may use for purposes of performing functions on behalf of Affinity Gaming, such as companies that process credit card transactions or host websites; (7) to share with third parties in connection with the sale, assignment, or transfer of any Affinity Gaming property or Affinity Gaming Website; and (8) to share with third parties with your consent.


General Information is collected whenever you browse Affinity Gaming Websites. The Affinity Gaming Websites do not provide any means for opting-out of providing General Information when you browse Affinity Gaming Websites. However, privacy software that prevents the disclosure of General Information is commercially available.

You can browse Affinity Gaming Websites without providing any Personal Information. However, providing Personal Information is required to use some of the services offered through Affinity Gaming Websites, including, but not limited to, making restaurant or hotel reservations, making purchases, playing games or participating in sweepstakes.

You can opt-out of receiving certain communications and offers. Opt-out options will be indicated when they are available.


The General Information or Personal Information collected through Affinity Gaming Websites or provided by Strategic Providers is not currently accessible to you, except that confirmation is provided for some transactions and services, such as reservations and purchases. If you believe that any information collected by Affinity Gaming about you is not correct or has changed, please send an email message to privacy@affinitygaming.com, explaining the correction or change and providing any relevant confirmation or reference number.


General Information and Personal Information collected by Affinity Gaming Websites are stored on servers that are protected by firewalls and other standard security procedures. The secure servers are not generally accessible by unauthorized third parties and are generally considered secure, but could become accessible in the event of a security breach. You are responsible for ensuring that the computers, electronic devices, and electronic communication methods that you use will provide adequate security for communicating with Affinity Gaming. Affinity Gaming is not responsible for the disclosure or interception of information that you send to Affinity Gaming before it is received by Affinity Gaming.


Pursuant to law, persons under the age of twenty-one (21) are not permitted to gamble in casinos and are not permitted to loiter in the gaming areas of any Affinity Gaming properties. Similarly, Affinity Gaming Websites are general audience sites intended for persons 21 years of age or older. Accordingly, the provisions of the Children's Online Privacy Protection Act do not apply to Affinity Gaming Websites. Affinity Gaming does not knowingly collect any Personal Information from persons under the age of 21. If you know of a minor who has provided Affinity Gaming with Personal Information, please contact Affinity Gaming immediately at privacy@affinitygaming.com so that we may identify the information that needs to be removed from our database.


This Privacy Policy was posted on September 23, 2011. Affinity Gaming reserves the right to change, modify or amend this Privacy Policy at any time. When the Privacy Policy is changed, modified and/or amended, the revised Privacy Policy will be posted on Affinity Gaming Websites. Customers are responsible for periodically checking the Privacy Policy posted on Affinity Gaming Websites for changes. Please contact Affinity Gaming at privacy@affinitygaming.com if you no longer want any of your Personal Information shared with Strategic Providers for marketing purposes.


This Privacy Policy shall be governed by the laws of the United States and the State of Nevada. The servers that make the Affinity Gaming Websites available and databases where information may be stored may be located outside the country from which you accessed an Affinity Gaming Website, in a country or state that does not have the same privacy laws as your country of residence. The Personal Information made available to Affinity Gaming may, therefore, be transmitted outside of the United States or State of Nevada, but Affinity Gaming will collect, process, and use Personal Information only in accordance with this Privacy Policy. By visiting an Affinity Gaming Website and submitting information, you consent to such collection, processing, transfer and/or storage of General Information and Personal Information.


Certain states have laws that give residents of such state the right to request from companies conducting business in the applicable state a list of all third parties to which the company has disclosed Personal Information during the preceding year for direct marketing purposes. If you believe that this applies to you, you may contact Affinity Gaming at privacy@affinitygaming.com to receive such list.

If you have any questions regarding this Privacy Policy, you may email: privacy@affinitygaming.com



Included in this Privacy Policy are the responses to the following Frequently Asked Questions. The Frequently Asked Questions below are designed to address questions you may have concerning the privacy of the information you provide to Affinity Gaming and are included in this Privacy Policy. Click on a question to view a response. If you have additional questions regarding your privacy, you may email Affinity Gaming at privacy@affinitygaming.com

About the Privacy Policy


What is a Privacy Policy?
A Privacy Policy is a notice that explains a company's policies and processes for collecting, managing, protecting and disclosing customers' Personal Information.

What types of Personal Information does the Affinity Gaming Privacy Policy address?
Affinity Gaming's Privacy Policy addresses Personal Information that you provide to Affinity Gaming when you visit our properties and websites. All of the Personal Information Affinity Gaming collects and manages is information that you voluntarily provide. Examples include:

Date of Birth
Business address
Email address
Telephone number

How does Affinity Gaming collect my Personal Information?
Affinity Gaming collects your Personal Information when we process transactions for you. Examples of these transactions include:

Making a reservation
Purchasing show tickets or merchandise
Registering online to receive promotional information

How do I confirm the accuracy of my Personal Information?
You may confirm your Personal Information by visiting any Players Club Desk or by emailing privacy@affinitygaming.com.

How do I update my Personal Information?
If your Personal Information has changed, or if you believe information we have is incorrect, please email the error and its correction to Affinity Gaming at privacy@affinitygaming.com.

How does Affinity Gaming secure my Personal Information?
The security of your information is extremely important to us. Administrative and technical security measures are in place to protect your information from inappropriate use.

How is my Personal Information used?
Affinity Gaming uses Personal Information you provide: to send you promotions, offers and invitations; to confirm your identity when you confirm reservations or have questions about your Players Club account; and to offer you additional products and services. Some promotions and offers will be delivered through a relationship with a Strategic Provider, which are marketing relationships that allow us to offer additional products and services you may find valuable.

How will Strategic Providers contact me?
Our Strategic Providers may communicate with you via email, text messaging, direct mail, or telephone.

How does Affinity Gaming use cookies?
Affinity Gaming Websites use cookie technology to associate a unique identifier to your computer so we may generate statistics regarding your usage of our sites. For example, we store your preferences for viewing Affinity Gaming Websites so that you will not have to reset your preferences on future visits.

Do my marketing preferences at one Affinity Gaming resort or website apply to your company's other resorts and websites?
Your marketing preferences apply to the Affinity Gaming resorts and websites covered by this Privacy Policy, which include the Affinity Gaming Websites located at:

Affinity Gaming Players Club, Las Vegas, Nevada (www.aplayclub.com);
Silver Seven's Hotel & Casino in Las Vegas, Nevada (www.silversevenscasino.com);
Buffalo Bills Resort and Casino in Primm Valley, Nevada (www.primmvalleyresorts.com) ;
Whiskey Pete's Hotel & Casino in Primm Valley, Nevada(www.primmvalleyresorts.com) ;
Primm Valley Resort & Casino in Primm Valley, Nevada (www.primmvalleyresorts.com) ;
Lakeside Casino in Osceola, Iowa (www.lakesidehotelcasino.com) ;
Mark Twain Casino in LaGrange, Missouri (www.marktwaincasinolagrange.com);
St. Jo Frontier Casino in St. Joseph, Missouri (www.stjofrontiercasino.com);
Rail City in Sparks, Nevada (www.railcity.com) ;
Golden Mardi Gras Casino in Black Hawk, Colorado (www.goldenmardigras.com);
Golden Gates Casino in Black Hawk, Colorado (www.thegoldengatescasino.com);

Who do I contact if I have other questions or comments about Affinity Gaming's Privacy Policy?
privacy@affinitygaming.com or, write to us at:
Affinity Gaming
Attn: Privacy Policy
3755 Breakthrough Way, Suite 300
Las Vegas, NV 89135

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