(Effective as of May 23, 2018)


We collect information during and, occasionally, at other times. This information, which ranges from limited personal data such as age and address to facts about users’ computers, professions and habits, is then securely stored on separate servers.

Affinity Gaming® (“Affinity Gaming”) or “We”. “Our” or “Us”) takes your privacy very seriously. Please carefully read this Privacy Policy and familiarize yourself with our privacy practices regarding your personal information and how we will use it.  This Privacy Policy applies to the Our site, including mobile sites or apps (collectively, the “Sites”). By visiting the Sites, you accept this Privacy Policy and Cookie Disclosure Policy, which are hereby incorporated. If you do not agree with these policies, do not use the Sites.

This Privacy Policy applies to all websites (including, but not limited to, those listed below) owned or operated by Affinity Gaming (collectively, “Affinity Gaming Websites”). Affinity Gaming Websites may provide links to other third-party websites and services that are outside of the control of Affinity Gaming and are, therefore, not covered by this Privacy Policy. Please be aware that Affinity Gaming is not responsible for the privacy practices of such other websites.


Personally Identifiable Information: Affinity Gaming may collect your personally identifiable information at various points throughout the Sites.  “Personal Information” is information through which you can be identified. The Personal Information that Affinity Gaming collects through Affinity Gaming Websites or obtains from its Strategic Providers depends on the nature of your online activity, such as whether you make reservations, play games, plan a meeting, purchase show tickets or merchandise, or register online to receive promotional information. Personal Information that Affinity Gaming may collect from you directly or indirectly through Strategic Providers includes your name, address, email address, telephone number(s), fax number, date of birth, gender, credit card information, purchase and reservation information, gaming activity, and other information that you voluntarily provide. The Personal Information is collected by email, through online forms, and through your activities on Affinity Gaming Websites.

Research: When you use the Internet, your web browser or client software may transmit certain information to the servers that host the websites you visit. The information may include the unique number assigned to your server or Internet connection, the capabilities and features of your computer, your geographic location, and your movement within and interaction with the website, including what pages you look at and what information you download. When you visit Affinity Gaming Websites, Affinity Gaming servers collect such information (“General Information”). Among other uses, Affinity Gaming uses this General Information to generate aggregate statistics about visitors to Affinity Gaming Websites.

We may contract with a market-research firm to conduct occasional online surveys. When you’re within our sites, you may see a pop-up window offering you the optional opportunity of participating in a survey. If you do not wish to participate, simply click the “No, Thank You” link and you will not see this window again. If you choose to participate, you’ll be prompted to answer a series of online questions. You will be prompted to enter your e-mail address for validation purposes but no other personal information (name, address, etc.) will be collected as part of the survey. In some cases, however, you may be offered a free gift for your participation. We will need your name and address, which will be used exclusively to fulfill your gift request.

Cookie Technology:  We also employ cookie technology to help subscribers move faster through our site. When you use one of our sites, we pass several cookies to your computer. A cookie is a string of information that’s sent by a Web site and stored on your hard drive or temporarily in your computer’s memory. This avoids the potentially time-consuming task of checking our registration database each time a page is requested. The cookie is deleted when a user chooses the log out feature to terminate their session. We also employ cookie technology to store subscribers’ User Names and Passwords. Read our cookie disclosure statement and view a cookie-by-cookie breakdown.

Some web browsers may transmit “Do Not Track” signals to websites visited by the user.  Our information collection and disclosure practices will continue to apply as described in this policy, regardless of any “Do Not Track” signals that are sent by certain browsers.

Third Party Web Sites:  Our Sites may contain links to other Web sites provided by third parties.  Please be aware that we do not control these third-party Web sites or any of the content contained on those Web sites.  Once you have left our Sites, we cannot be responsible for the privacy practices of such other Web sites.  We encourage you to exercise caution and to read the privacy policy for the Web site you visit.  The inclusion of hyperlinks to third party Web sites on our Sites in no way constitutes an endorsement by us of such Web sites’ content, actions or policies.


Registration information may be used in several ways:

  • For marketing purposes, including, but not limited to, administering loyalty programs, notifying you of special promotions, offers, events and Site features or services
  • To enable us to process, validate and fulfilling purchases or reservations and making a record of reservations
  • To alert you to new projects, Sites features, special events and services;
  • To conduct surveys to measure your satisfaction with our service;
  • To enforce our rights arising from any contracts entered into between you and us;
  • To protect our rights or property or our safety, our members, or others;
  • To comply with any court order, legal process, or respond to any governmental or regulatory request;
  • To transfer information in the event of a merger, transfer of assets or other organizational restructuring;
  • To monitor and evaluate our Sites and identify where we should make changes or expand services;
  • To provide advertisers with aggregate – never individual – information about our subscriber base and usage patterns;
  • To give our marketing and development staff information that’s useful for developing new features and services that meet subscriber needs;
  • To share data with our affiliated companies for joint marketing and other purposes; and
  • To share data with nonaffiliated third parties who provide products and services that may be of interest to you.

We may use third-party service providers or other third-party organizations helping to support our mission that may collect, store, or process your personal information on our behalf, such as to complete your request, e.g. completing a transaction or to outsource one or more of the functions described above.

V. Data Storage, Access, and The Right to be Forgotten

We store personal data for different periods of time consistent with the purposes for which they were originally collected, as subsequently further authorized, or when required or allowed under applicable law.

We do not subject data subjects to decisions that have legal effects on them due solely to automated processing of personal data.

For United States residents, we undertake marketing only in compliance with the CAN-SPAM Act, the Telephone Consumer Protection Act, and other applicable law. For European Union residents, we undertake marketing only with your expressive affirmative consent and in compliance with applicable data privacy laws. EU residents will not be added to the marketing lists unless they have already provided express affirmative consent consistent with applicable data protection laws.


The General Information or Personal Information collected through Affinity Gaming Websites or provided by Strategic Providers is not currently accessible to you, except that confirmation is provided for some transactions and services, such as reservations and purchases. If you believe that any information collected by Affinity Gaming about you is not correct or has changed, please send an email message to, explaining the correction or change and providing any relevant confirmation or reference number.


We are committed to maintaining your confidence and trust, and takes steps to help protect the personal information you provide to us. However, no transmission or electronic storage of information is guaranteed to be secure. We therefore urge you to always use caution when transmitting information over the Internet.


Pursuant to law, persons under the age of twenty-one (21) are not permitted to gamble in casinos and are not permitted to loiter in the gaming areas of any Affinity Gaming properties. Similarly, Affinity Gaming Websites are general audience sites intended for persons 21 years of age or older. Accordingly, the provisions of the Children’s Online Privacy Protection Act do not apply to Affinity Gaming Websites. Affinity Gaming does not knowingly collect any Personal Information from persons under the age of 21. If you know of a minor who has provided Affinity Gaming with Personal Information, please contact Affinity Gaming immediately at privacy@affinitygaming.comso that we may identify the information that needs to be removed from our database.  If you are under 21, please do not use the Sites or submit any personally identifiable information to us.

IX. Your California Privacy Rights

California’s “Shine The Light” law permits California residents to annually request and obtain information free of charge about what personal information is disclosed to third parties for direct marketing purposes in the preceding calendar year.

X.Data Controller, Data Protection Officer

We are responsible for your privacy protection and is the official service provider.  If you have questions regarding our website, the following information, or if you would like to contact our privacy protection representative, please contact us at

This Privacy Policy shall be governed by the laws of the United States and the State of Nevada. The servers that make the Affinity Gaming Websites available and databases where information may be stored may be located outside the country from which you accessed an Affinity Gaming Website, in a country or state that does not have the same privacy laws as your country of residence. The Personal Information made available to Affinity Gaming may, therefore, be transmitted outside of the United States or State of Nevada, but Affinity Gaming will collect, process, and use Personal Information only in accordance with this Privacy Policy. By visiting an Affinity Gaming Website and submitting information, you consent to such collection, processing, transfer and/or storage of General Information and Personal Information.

XI. Changes and Updates

We may revise this Privacy Policy from time to time. We will post any changes on this page and update the date at the top, so be sure to check back periodically to stay aware of any modifications. Your continued use of the Sites after changes have been posted will constitute your acceptance of this Privacy Policy and any changes.

Contact Us

If you have any questions, concerns, or suggestions regarding this Privacy Policy, or to update any information you have provided us, please send us an


(Effective as of May 23, 2018)

Privacy Policy

Last updated: May 23, 2018

We employ the use of cookie technology and web beacons throughout our site, to allow you to move more quickly and securely through our pages. Along with a registration process that uses data encryption, we offer consistently secure, efficient online sessions that allow you to validate your subscription, access your account and retain some personal settings so you can read what you want, the way that you want it. And this is all made possible by cookie technology. Below you’ll find information describing our specific use of cookies, which are an inherent part of our production process and have enabled us to better serve you.

What’s a cookie?

A cookie is a small text file that’s sent to your computer or other device by a site’s server. A cookie can be a record of your visit to a site, including information such as your User Name, time of last visit, pages viewed, etc. Contrary to what you might read elsewhere, cookies cannot get information from your hard drive against your will, destroy files, send you viruses, etc. An important point: Cookies can only contain as much information as you disclose to the site that sent it to you! In our case, that means any information included in your subscription form or that you input during the customization of our site.

Why do you use cookies?

We use cookies for basic reasons: To allow you to move more quickly and securely through our site. We accomplish this in many ways, using several different cookies. When you first enter our site, for example, we use a test cookie to confirm your browser’s ability to retain cookies, check our database to verify your subscription and log the Internet protocol (IP) that your session originates from. A cookie is then temporarily “set” within your browser to allow you to proceed — without having to ask you for your User Name and Password with each subsequent page you request. Without cookie technology, we wouldn’t be able to offer you convenient features such as the ability to store your User Name and Password and save settings for your customized experience.

So what’s in it for me?

Here’s a quick rundown of what we see as the biggest advantages of cookies:

• Faster, more secure access:So we don’t have to ask you to identify yourself with each new page requested. We can also deliver you customized information and store your settings more efficiently.

• Better information:We want to give you features and services that you’re interested in. By monitoring popular — and not-so-popular — features in an aggregate manner, we can better serve your needs.

So do you track my usage patterns using cookies?

We track the usage of various features within our sites on an aggregate basis and report this to advertisers. However, we do not track your usage or other personal information in any individually identified way.

Some web browsers may transmit “Do Not Track” signals to websites visited by the user.  Our information collection and disclosure practices will continue to apply as described in this policy, regardless of any “Do Not Track” signals that are sent by certain browsers.

Will the cookies you send me go away?

Some of the cookies we use are automatically deleted from your hard drive after the end of the browser session (“session cookies”). We also use cookies that remain on your hard drive for a certain period of time (between one day and 1 year, depending on the cookie) after the browser session. “Persistent cookies” are stored on your hard drive and will be deleted by the browser after the given time.  You are, of course, free to clear any and all cookies from your hard drive any time you wish. Just search your system for any files named cookie.txt or similar and delete them at your discretion.

So should I surf your site with my browser’s cookie-alert feature activated?

We’d recommend that you turn that feature off, perhaps after using the site for a day with it on so you can see our cookies firsthand if you wish. Our use of cookies ultimately helps you have a better experience here. And because we rely on cookies throughout our site, you might find it cumbersome to be alerted to each cookie you’ll encounter. Many of our cookies last only for 12 hours, so you’ll see them every day.

How can I amend my cookie preferences?

You can configure your browser settings to accept or reject all cookies, notify you when a cookie is set, or delete cookies that have already been set. Every browser is different, so check the “Help” menu of your browser to learn about and to change your cookie preferences. You are always free to decline our cookies if your browser permits, although you may not be able to use certain features on our site. In addition, a number of companies offer utilities designed to help you visit web sites anonymously.  The site includes instructions for managing cookies on many commonly used browses.

Do you use third party advertising cookies?

When you visit our site, you may receive cookies that are set by third parties. We use third party retargeting and remarketing features on our website. These technologies allow us to address internet users who previously visited the site by personalized advertising on our partners’ websites. For this purpose, the retargeting or remarketing provider will store a cookie on your hard drive.

Because cookies do not contain or access any personal information, we also allow third parties, like ad networks and servers, to serve customized ads to you.  As a result, third parties may access their own cookies or other tracking technologies on your computer or mobile phone. We do not have access to information collected by these third parties, nor does this Cookie Disclosure Statement or our Privacy Policy govern the use of third party cookies or similar technology.

If you do not wish to receive these tailored advertisements, you may visit the following pages to opt-out:
NAI Opt Out Tool

Do plug-ins on our site store cookies?

When you access our site, the plug-in provider may store a cookie in your browser.  We have no control over the scope of the data collected by the provider by means of the plug-in.

The plug-ins may provide their hosts with information such as the date and time of your visit to our websites, your IP address, or the type of browser you use. If you are logged on to your account with the plug-in provider while visiting our websites and you interact with the plug-ins (such as by clicking the corresponding button on our website), the provider may match this information and any data you enter.  Your recommendations or comments may be displayed as information, together with your profile name and photograph, in the relevant provider’s service, for instance in search results or in your user profile, or at other places on web sites and in advertisements on the internet.

If you are not a member of the relevant provider’s service, the provider may under certain circumstances nevertheless obtain and store your IP address.

For the purpose and scope of the data collection, data processing, and use of your data by the provider, as well as your related rights and opt-out possibilities, please see the privacy policies of Twitter and Google.

If you are a member of the relevant service and do not wish the service provider to collect data on you via our websites and connect them with the member data stored by the provider, you have to log off from your account with the provider before visiting our internet sites.